NLS launches new site for national foodservice leaders, Reynolds

NLS is extremely proud to have recently launched a newly developed site for national food services company, Reynolds Catering Supplies. The new site is the latest stage in Reynolds’ digital transformation journey.

As well as supplying traceable and fresh produce to the nation, Reynolds provide specialized menu and recipe development and other creative bespoke services in foodservice. They have recently been named UK’s best fruit and veg supplier for the sixth consecutive year.

Working with the Insight & Innovation team at Reynolds, NLS designed and created a suite of interlinked WordPress sites that have delivered:

• A main marketing website, to showcase the company’s offer
• An innovation hub, aimed at chefs and menu creators to provide recipe and ingredient inspiration
• A careers hub, for recruitment and employee relations interactions.

“It was a pleasure to work with NLS” says Morgane Thouvenel, Head of Insight & Innovation, at Reynolds. “The NLS team were very responsive and on hand for anything we needed, including after the launch, which was incredibly reassuring. They clearly understood the individual needs of our business and helped bring our brief to life, creating a modern and innovative new website that fully captures our brand and the various user needs we identified early on.”

“The end result is of a very high quality and fully meets the needs of our brief. The new website has been well received by everyone in our business and will greatly improve how we interact and share information with our customers going forward.”

About Reynolds

Reynolds ‘the national greengrocers’ was founded in 1945 by William Reynolds as a fruit and veg stall at the Ridley Road Market in Hackney, London and has since evolved into a national distributor that supplies more than 1,000 different fruit, vegetables and salads to some of the most famous names in the catering and food service industries making them the UK’s largest remaining family owned greengrocers.