New WordPress ecommerce site for cycling-inspired lifestyle brand


Velusso is a cycling inspired lifestyle brand that provides ultimate cycling experiences to cycling enthusiasts, their families and friends. They do this through holidays, events and cycling cafes and stores.

Velusso approached NLS with an urgent needed to improve their online presence with a new website to increase brand awareness and showcase new areas of their business.


Grasping the need for quick results, NLS curated a client workshop at our offices in which we quickly formulated an interim digital strategy for Velusso which would keep pace Velusso’s evolving business strategy and give them the flexibility to pivot quickly in future.

We then built a design on top of a purchased theme, making use of the stunning photography of Michael Blann to produce a site that was both aspirational and fully functional. Next up we trained Velusso staff to use the backend of the site, including how to add holidays and how to produce compelling and effective blogs.


Since the launch of the site Velusso has grown quickly as a business, and as well as high-end consumer cycling holidays, the business had started to serve a different market, offering corporate cycling events.  NLS continues to work closely with the client and their communication partners to ensure that Velusso achieves optimal coverage and exposure online.

“We needed a credible new website delivered quickly and efficiently, as our business had expanded into new areas for different audiences. NLS delivered a really effective solution that met the needs of the business within our tight timescales. They identified what we wanted and delivered it on time and to budget, which really built our confidence in them as a digital partner to help us grow. Since launch we have continued to work closely with NLS to continue developing the site to support business growth including ecommerce, SEO and other digital initiatives.”

Sara Leatherland, Operations Director